Archive for the 'Kraft Foods' Category

Kraft split sets up hot recipe for valuation

By Matt Andrejczak, MarketWatch SAN FRANCISCO (MarketWatch) — Kraft Foods' decision Thursday to split the $62 billion behemoth into two companies has shareholders licking their chops over what many see as a hot recipe for higher valuation. By MICHAEL J. DE LA MERCED Robert Caplin for The New York TimesRobert A. Pruzan, co-founder of Centerview [...]