Doritos will team with The Lonely Island on Super Bowl advertising contest
According to West's daughter, Jana Hacker of Allen, Texas, her father was a Frito-Lay marketing executive when he pitched the idea for Doritos after seeing fried tortilla chips in San Diego. Hacker said the pitch received only a Arch West, a WWII veteran and former Frito-Lay executive credited with inventing Doritos for the company in [...]