The Hit Farm

By Mali Elfman Here's the problem with this 50/50, the marketing sets it up for failure. They're so busy trying to get people into the theaters by making them think that it's a comedy, that they're setting up the wrong expectations and therefore Debuting in just under 2500 theaters is the cancer comedy 50/50. Courtesy [...]

The title describes not only the survival rate for spinal cancer but also the film's nervy blend of comedy and drama. Toronto Film Festival favorite “50/50” certainly qualifies as a bit of an anomaly: a based-on-a-true-story comedy about coping with cancer. Within that unusual premise, Academy Award-nominated actress Anna Kendrick found an opportunity to play [...]